
SaaSy Partnerships and Channels Programs
Learn from leaders of the highest growth SaaS sales organizations in the world!
Strategy and execution
Whether you are considering channel design or are personally managing partnerships, SaaSy has a program for you.
SaaSy Partnerships & Channel Strategy Workshop: This 6 hour program for execs is a unique program designed for founders, executives and leaders tasked with building partnership and channel strategies from the ground up.
The Partner & Channel Manager Workshop: This is a unique program that delivers best practices for individual contributors to help them quickly excel in their role. The workshop is designed for partner and channel managers early in their career, those in need of rounding out their experience with best practices and those contemplating a career move into partner management.
SaaSy Partnerships & Channel Strategy (for execs)
As the cost of traditional GTM strategies continues to rise, executives are looking for ways to diversify lead channels and scale through partners. SaaSy’s Partnerships & Channel Strategy Workshop is a unique program designed for executives and leaders tasked with building and leading partnership and channel strategies.
The agenda is focused on helping your organization scale a successful partnership strategy. Participants will learn through lecture, discussion and exercises that help prepare your organization to make informed decisions.
The SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.
Understand why a channel is critical to SaaS companies and how successful SaaS companies have scaled through partnerships.
Understand different partnership models and how to determine which model(s) and partner type is right for your product and business.
Understand how to identify target partners and define the economic opportunity.
Understand when the right time to invest in a partnerships strategy is and when to walk away.
Best practices for building the commitments and requirements in a partner program.
Understand what goes into an effective partnerships business plan, the resources needed and building the foundation for the right team.
Understand the typical new partner acquisition process and other sample partner processes, as well as infrastructure necessary to scale.
Understand common pitfalls and possible channel conflict, and how to avoid them.
Understand how to build a partner-centric culture internally.
The Partner & Channel Manager Workshop Agenda
The SaaSy Partner & Channel Manager IC Workshop is a unique program that delivers best practices for individual contributors to help them excel in role.
The agenda incorporates strategies and tactics for building and managing productive partnerships, creating territory and account plans to achieve goals, best practices for working internally and managing channel conflict, and tips for accelerating in role. Individuals will learn through a combination of lecture, discussion and exercises.
The SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.
Understand different partnership models, types of partners and partnership stakeholders.
Understand the role of partner manager and key expectations.
Understand best practices for territory planning, account planning and prioritizing partners.
Understand best practices for managing, motivating and enabling productive partners through the partner process, from onboarding to joint planning and beyond.
Understand best practices for individual deal support and ways to minimize channel conflict.
Understand best practices for accurately forecasting.
Understand best practices for managing your time effectively.
Understand the importance of partnering internally for success and best practices for doing so.
Understand best practices for motivating and influencing your partners.
The SaaSy Experience
Learn from leaders of the highest growth SaaS sales organizations in the world!

Live-Virtual Course Program
Your program includes a healthy blend of short pre-work videos and exercises, which are followed by live, instructor-led working groups at the SaaSy ‘Virtual Vegas Campus’ – A unique learning environment that gets you out of Zoom and into an exciting new environment to work with peers.

Community
Benefits:
- Graduates have a true sense of accomplishment
- Private Slack community
- Optional ‘Accountability’ and peer support group meet-ups

Certification
Benefits:
- Post-training Learning Management System
- Graduates have industry-recognized proof of knowledge gained which can lead to faster promotions

Clubs & ‘Level-Ups’
We have membership-based clubs and ‘level-up’ add-on programs that you can participate in to keep sharpening the saw and taking your career to the next level. Once inside the campus, you can explore all the available options.

Ongoing Support
Everyone is invited to join a small group who meet monthly to set goals, address challenges, and grow together.
Benefits:
- Retention of key principles
- Brain trust of peers who support decision making and problem solving
- Ongoing accountability and professional growth
Past participants



The Partner & Channel Manager Workshop
Live-Virtual Course Options
We keep the events to a small group in order to give all Sales Managers the attention they deserve.
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