Frontline AE Management

Learn from leaders of the highest growth SaaS sales organizations in the world!


Rated 4.9/5
100+ Reviews on

Who should do this and why?​

This program is designed for you if you are within the first two years of your management journey. SaaSy programs are highly targeted, which ensures that your cohort based experience will have you surrounded by peers who are looking to answer the same challenges as you. Our participants are looking to solve a combination of the following challenges:

Have more than 6 people in a single discipline?

SaaSy can craft modular in-house programs based on our public course curriculum that are tailored to your context. Send us a note and we will be in touch to discuss how we can support you.

Live-virtual or in-person​

Whether you join an in-person two day bootcamp or go live-virtual for six, 2-hour sessions every two weeks, you will be receiving the best practices of the highest growth SaaS companies. This unique program was founded on the experience of executives who have built sales organizations at the fastest growing SaaS businesses in the world. All participants will be eligible to participate in the Frontline Sales Leader certification program – The industry’s only verifiable stamp of excellence.

Session Topics Covered

NB: All modules are covered in our in-person classroom and our live-virtual program, which is detailed below.
This is a handcrafted intensive program specifically for SaaS and software sales managers. The very best practices as deployed by the fastest growing Silicon Valley companies are taught and reinforced by this one of a kind program.

Going from peer to manager is tricky ground to navigate – We will be your sherpa.

Explore the new 5 roles you must play in your management capacity and how to balance them.

You will learn how to provide feedback and coaching in a way that aligns and motivates, so as to bring the very best out of your people.

You will discover the key to building and refining sales process and creating a methodology that dramatically improves sales productivity.

A critical frontline management skill is to be able to coach and enable the team to build capacity and capability. We will learn a sales focused coaching framework that provides for continuous growth while not distracting from the core business of sales execution.

Learn the dark art of forecasting that will have you recognized as a person who can be relied on to deliver.

As your organization matures it becomes critical to support your AEs with guidance in how to effectively be CEO of their territory. We learn how to plan and prosecute a territory by leveraging technology and the fundamentals of strategy.

Inspection and operations rigor is key to success in sales leadership. You will build the ideal management framework for your team.

Culture is king in sales – We will teach you all the critical moments for building and reinforcing a winning sales culture that attracts and retains top quartile talent.

A sales organization is only as good as its people. We will show you how to build a world-class team with insights from the world class recruiters and HR professionals.

Helping our reps use their time more efficiently and be more effective is the core of our success formula. We will be delivering and building on insights from enablement leaders of, Box and more.

Key to your success is internal influence – We will discuss how to set expectations, press your agenda and get what your team needs.

We will review four deal structures that can be applied to address any situation you may be faced with and the key contract terms that you need to know as you engage with procurement (Defense against the dark arts). Our curriculum has been guided by general counsel and procurement professionals with decades of negotiation experience.

The Course Experience

Learn from leaders of the highest growth SaaS sales organizations in the world!

Live-Virtual course program

Your program includes a healthy blend of short pre-work videos and exercises, which are followed by live, instructor-led working groups at the SaaSy ‘Virtual Vegas Campus’ - A unique learning environment that gets you out of Zoom and into an exciting new environment to work with peers.

Certification & Community

Clubs & ‘Level-Ups’

We have membership-based clubs and ‘level-up’ add-on programs that you can participate in to keep sharpening the saw and taking your career to the next level.

Once inside the campus, you can explore all the available options.

Ongoing Support

Everyone is invited to join a small group who meet monthly to set goals, address challenges, and grow together.


Hear from the participants​

Virtual times and in-person options​

Our bootcamps sell out fast so make sure to register at the location of your choosing. We keep the events to a small group in order to give all Sales Managers the attention they deserve.


Additional City Notification

Give us a call anytime, we try to answer all enquiries within 24 hours on business days

Call us: 650-450-4951

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Past participants

Stephanie Durand
Stephanie Durand
Dir. Enteprise and Business Development N.A.
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" awesome trainer, really knows what companies need to enhance their sales leadership and has incredibly good judgement. I really loved the community of sales leaders in the room and the network that is still going on through Saasy sales management."
Ian Stuart
Ian Stuart
Director Revenue Operations
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We took our Sales managers through the SaaSy Frontline course two years ago and it was one of the best things we did with our sales leaders! They came away with a ton of great insights and processes for managing their sales reps as we scaled our company.
Sherif Hassan
Sherif Hassan
Head of Sales, APAC
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A well thought out course that covered with specific detail the real needle moving, best in class techniques and strategies that in the SaaS space are very hard to come by. I walked away with so many actionables that I can now see direct results from. Highly recommend for any level and at any size of business as the conversations are catered to the small group in the room.
Lisa Duncan
Lisa Duncan
Director of Sales Enablement
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[Instructor] has an innate understanding of the challenges of running a SaaS sales team and his credibility and thought leadership were second to none. I could tell that my managers were really engaged and inspired by his training. Best of all, the training was actionable.

Live virtual sessions​

Review the agenda below and then select the best ticket type for your situation – Discounts apply for those who choose to do both weeks. The content covered is the same as our in-person classroom experience.

Week 1

Management Foundations

Mon-Wed-Fri | 8am PT – 10am PT

Week 2

Advancement Management

Mon-Wed-Fri | 8am PT – 10am PT

Note – You must either have 2 years management experience or attend ‘Manager Foundations (above) to attend week 2.


The SaaSy AE Manager live-virtual experience

Step 1

Live Instruction

2 Weeks: Mon-Wed-Fri

2 hour sessions with live exercises and role-plays in breakout rooms with peers from around the world

Step 2



Step 3

A world first – SaaSy Management automation!

Imagine having a management coach quietly letting you know what to focus on and handing you resources just when you need them…SaaSy management automation sends you emails with specific guidance, template links and reinforcement videos for 12 months after course completion, aligned to your fiscal year.