Frontline AE Management

Learn from leaders of the highest growth SaaS sales organizations in the world!


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Welcome to SaaSy Success

Designed for those who are within the first two years of their management journey, SaaSy programs are highly targeted, ensuring that your cohort-based experience will have you surrounded by peers who are looking to answer the same challenges as you.

Our participants are looking to solve a combination of the following challenges:

When is the next course?

Sept 14-16 and 21-23 (Tue,Wed,Thu) from 8-10am PT (Available Worldwide)


Standard ticket $1,400 | Early bird (limited number) $1,200

Add-ons: Manager Psychometric Assessment $300

Session Topics Covered

Focusing on the best practices and philosophies deployed by the fastest-growing Silicon Valley companies, our intensive topics are designed specifically for SaaS and software sales managers.

Going from peer to manager is tricky ground to navigate – we’ll guide you through the process so that you are set up for success.

Explore the 5 new roles you must play in your management capacity and how to balance them.

You will learn how to provide feedback and coaching that aligns and motivates, in order to bring the very best out of your team.

You will discover the key to building and refining the sales process and creating a methodology that dramatically improves sales productivity.

A critical frontline management skill is to be able to coach and enable the team to build capacity and capability. We will learn a sales focused coaching framework that provides for continuous growth while not distracting from the core business of sales execution.

Learn the skill of forecasting that will have you recognized as a person who can be relied on to deliver.

As your organization matures it becomes critical to support your AEs with guidance in how to effectively be CEO of their territory. You will learn how to plan and prosecute a territory by leveraging technology and the fundamentals of strategy.

Inspection and operations rigor is key to success in sales leadership. You will build the ideal management framework for your team to take your business to the next level.

Culture is king in sales – you will be fluent in all of the critical moments for building and reinforcing a winning sales culture that attracts and retains top quartile talent.

A sales organization is only as good as its people. We will show you how to build a world-class team with insights from the world-class recruiters and HR professionals.

Helping our reps use their time more efficiently and be more effective is the core of our success formula. We will be delivering and building on insights from enablement leaders of Salesforce, Box, and more.

Internal influence is your key to success in your management role – We will discuss how to set expectations, press your agenda and get what your team needs.

We will review four deal structures and key contract terms that you need to know as you engage with procurement. Our curriculum has been guided by general counsel and procurement professionals with decades of negotiation experience.

The Course Experience

Learn from leaders of the highest growth SaaS sales organizations in the world!

Live-Virtual Course Program

Your program includes a healthy blend of short pre-work videos and exercises, which are followed by live, instructor-led working groups at the SaaSy ‘Virtual Vegas Campus’: a unique learning environment that gets you out of Zoom and into an exciting new environment to work with peers.

Certification & Community

Clubs & ‘Level-Ups’

We have membership-based clubs and ‘level-up’ add-on programs available to help you continue to take your career to the next level.

Once inside the campus, you can explore all the available options.

Ongoing Support

Graduates are invited to join a small group who meet monthly to set goals, address challenges, and grow together.


Hear from the participants​

Live-Virtual Course Options​

Our boot camps sell out fast, so make sure to register as soon as you can. We limit events to small groups in order to provide all Sales Managers the attention they deserve.

Dates or locations no good? Let us know what you need. Call us at (650) 450-4951


Additional City Notification

Give us a call anytime, we try to answer all enquiries within 24 hours on business days

Call us: 650-450-4951

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Past participants

Stephanie Durand
Stephanie Durand
Dir. Enteprise and Business Development N.A.
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" awesome trainer, really knows what companies need to enhance their sales leadership and has incredibly good judgement. I really loved the community of sales leaders in the room and the network that is still going on through Saasy sales management."
Ian Stuart
Ian Stuart
Director Revenue Operations
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We took our Sales managers through the SaaSy Frontline course two years ago and it was one of the best things we did with our sales leaders! They came away with a ton of great insights and processes for managing their sales reps as we scaled our company.
Sherif Hassan
Sherif Hassan
Head of Sales, APAC
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A well thought out course that covered with specific detail the real needle moving, best in class techniques and strategies that in the SaaS space are very hard to come by. I walked away with so many actionables that I can now see direct results from. Highly recommend for any level and at any size of business as the conversations are catered to the small group in the room.
Lisa Duncan
Lisa Duncan
Director of Sales Enablement
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[Instructor] has an innate understanding of the challenges of running a SaaS sales team and his credibility and thought leadership were second to none. I could tell that my managers were really engaged and inspired by his training. Best of all, the training was actionable.

Live virtual sessions​

Review the agenda below and then select the best ticket type for your situation – Discounts apply for those who choose to do both weeks. The content covered is the same as our in-person classroom experience.

Week 1

Management Foundations

Mon-Wed-Fri | 8am PT – 10am PT

Week 2

Advancement Management

Mon-Wed-Fri | 8am PT – 10am PT

Note – You must either have 2 years management experience or attend ‘Manager Foundations (above) to attend week 2.


The SaaSy AE Manager live-virtual experience

Step 1

Live Instruction

2 Weeks: Mon-Wed-Fri

2 hour sessions with live exercises and role-plays in breakout rooms with peers from around the world

Step 2



Step 3

A world first – SaaSy Management automation!

Imagine having a management coach quietly letting you know what to focus on and handing you resources just when you need them…SaaSy management automation sends you emails with specific guidance, template links and reinforcement videos for 12 months after course completion, aligned to your fiscal year.