SaaSy Partnerships and Channels Programs

Learn from leaders of the highest growth SaaS sales organizations in the world!


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Strategy and execution

Whether you are considering channel design or are personally managing partner, SaaSy has a program for you.

SaaSy Partnerships & Channel Strategy Workshop: This one day program for execs is a unique program designed for founders, executives and leaders tasked with building partnership and channel strategies from the ground up.

SaaSy Partner and Alliance Management Workshop: This is a unique program that delivers best practices for individual contributors to help them quickly excel in their role. The workshop is designed for partner and channel managers early in their career, those in need of rounding out their experience with best practices and those contemplating a career move into partner management.

Saasy Partnerships & Channel Strategy (for execs)

As the cost of traditional GTM strategies continues to rise, executives are looking for ways to diversify lead channels and scale through partners. SaaSy’s Partnerships & Channel Strategy Workshop is a unique program designed for executives and leaders tasked with building and leading partnership and channel strategies.

The agenda is focused on helping your organization scale a successful partnership strategy. Participants will learn through lecture, discussion and exercises that help prepare your organization to make informed decisions.

The SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.

Understand why a channel is critical to SaaS companies and how successful SaaS companies have scaled through partnerships.

Understand different partnership models and how to determine which model(s) and partner type is right for your product and business.

Understand how to identify target partners and define the economic opportunity.

Understand when the right time to invest in a partnerships strategy is and when to walk away.

Best practices for building the commitments and requirements in a partner program.

Understand what goes into an effective partnerships business plan, the resources needed and building the foundation for the right team.

Understand the typical new partner acquisition process and other sample partner processes, as well as infrastructure necessary to scale.

Understand common pitfalls and possible channel conflict, and how to avoid them.

Understand how to build a partner-centric culture internally.

“Much clearer perspective on all of the things that need to be considered to do channel properly. For me, as an executive the most valuable aspect was the structure Lisa presented around the things to include in a business plan for partnerships.”

Wayne Morris

Chief Revenue Officer, Guidebook

The Partner & Channel Manager Workshop Agenda

The SaaSy Partner & Channel Manager IC Workshop is a unique program that delivers best practices for individual contributors to help them excel in role.

The agenda incorporates strategies and tactics for building and managing productive partnerships, creating territory and account plans to achieve goals, best practices for working internally and managing channel conflict, and tips for accelerating in role. Individuals will learn through a combination of lecture, discussion and exercises.

The SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.

Understand different partnership models, types of partners and partnership stakeholders.

Understand the role of partner manager and key expectations.

Understand best practices for territory planning, account planning and prioritizing partners.

Understand best practices for managing, motivating and enabling productive partners through the partner process, from onboarding to joint planning and beyond.

Understand best practices for individual deal support and ways to minimize channel conflict.

Understand best practices for accurately forecasting.

Understand best practices for managing your time effectively.

Understand the importance of partnering internally for success and best practices for doing so.

Understand best practices for motivating and influencing your partners.

SaaSy Partnerships & Channel Strategy Workshops

Our workshops sell out fast, so make sure to register at the location of your choosing.  We keep the events to a small group to ensure a high level of interaction.

Partner Manager IC Live virtual (Zoom)

July 20 & July 22; 3pm-6pm PT; 8am AEST 10am NZT

Exec Strategy: NYC

Sep 9, 2020

Partner Manager: NYC

Sep 10, 2020

Exec strategy, San Francisco

Oct 7, 2020

Partner Manager: San Francisco

Oct 8, 2020

Dates or locations no good? Let us know what you need.

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Additional City Notification

Give us a call anytime, we try to answer all enquiries within 24 hours on business days

Call us: 415-349-0326

Have more than 6 people in a single discipline?

SaaSy can craft modular in-house programs based on our public course curriculum that are tailored to your context. Send us a note and we will be in touch to discuss how we can support you.

Past participants

Wayne Morris
Wayne Morris
CRO, Guidebook
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Lisa's advice was practical and actionable. I found myself immediately playing out her advice, which was very clearly born out of direct in market experience, and thinking of immediate ways I could apply it. I had a number of gray areas and a few unknown areas coming into the workshop that Lisa helped guide and crystallize for me, which in turn has helped set my company, and my team on a solid course channel/partnerships course.
Blake Kraft
Blake Kraft
Channel Sales Manager, Front
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The content was great but what really made the experience was the collaborative and open discord between attendees. People let their guard down, shared their internal and external struggles, and problem solved as a group. I'm excited for the post-workshop community!
Sean Kester
Sean Kester
VP Platform Strategy, Salesloft
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Executive workshop for partner leaders focused on the strategy and tactical frameworks for building out the organization. Great class for helping leaders see the big picture while they are also executing their programs.