Unexpected findings at HubSpot’s conference

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I had the pleasure of attending HubSpot’s Inbound conference in Boston and thought to share a brief and whimsical view of select experiences from the conference. In summary: Well produced, entertaining and high value according to the attendees I met with.

Start-up names are getting increasingly ridiculous

Call me old-fashioned, but I like a name to imply the focus of a company, or at least be named after the founders… I get that ‘Apple’ got away with somewhat of an incredible coup, but I grew up in the era of ‘International Business Machines’ (IBM), ‘Electronic Data Systems’ (EDS) and latterly ‘Salesforce.com’. I think that ‘HubSpot’ did a great job – The content hub, the community etc… So when I spied this latest beauty – ‘Belch.io’ I have to admit I was perplexed. First guess was that they have an API that allows developers to incorporate their set of antacid services….

Starting is easy. Scaling is hard!

Bill Reichert and I were discussing this in New Zealand. Dharmesh Shah (co-founder of Hubspot) showed the costs of starting Hubspot when they did, vs what it would cost today – It was in the order of $200K vs $1000! He pointed out that the only line item to increase in cost was coffee… Artisinal, organic, farm to table is expensive 🙂

This observation gives me some confidence – The focus of our consulting business, SalesOps Central and our management training community – SaaSy Sales Managementis 100% about scaling. Hopefully we have timed this one well.

Keeping business human is always a winning formula

I found myself behaving like a giddy school kid attending a Taylor Swift concert as I lined up 2.5 hours in advance of Michelle Obama giving a keynote speech. We were all enthralled by her openness and honesty as she shared insights regarding life in the white-house and beyond. HubSpot had a fantastic line-up of pop-culture speakers (most of whom I knew nothing of #FuddyDuddy) who connected with and engaged the audience – Well played HubSpot…Well played.

I am still working on entertain vs inform when speaking

2017 has been a big speaking circuit year for me and I have a dilemma – I am having a personal growth moment as I feel that I may be over-optimizing for actionable content delivery vs entertainment.

As an audience member I have had enough of war stories from veterans who don’t get deep enough for me to make a change when I get back to the ranch. I don’t have the data to support it and would be genuinely be interested in feedback, but I want to ensure that my 20-30mins of talk time has the audience writing frantically and left with at least half a dozen action items for Monday. The issue with that is that off the stage I like to tell stories and be the jokester, which I am not sure I am nailing on stage – My challenge is to figure out how to dish out prescriptive processes whilst getting a regular cadence of chuckles. I think I need to get some tips from David Nihill of ‘Do you talk funny’ fame (Great book by the way).

Meet the Author

Matt is the managing partner at SalesOps Central and founder of SaaSy Sales Management, Silicon Valley’s Sales Management training and leadership community.

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